Brandon Powers - Ella Pennington - Headshot2.JPG
 

about brandon

Leveraging his expertise as a theatrical director + choreographer, Brandon’s work focuses on capturing liveness in the digital and shifting culture towards a more embodied future. To achieve the latter, Brandon used his knowledge as a movement practitioner to devise Embodiment Design, a methodology for designing more human-centered XR experiences. He created volumetric interactive choreography for Queerskins: ARK (Venice International Film Festival 2020, Tribeca Film Festival 2020), a VR saga, co-produced by Intel Studios, and collaborated on the AI-powered immersive installation, Frankenstein AI (2018 Sundance Film Festival), choreographing an AI-powered dance performance.

He has worked alongside Tony Award winner Andy Blankenbuehler for Bandstand (Broadway/Paper Mill Playhouse) and created live work at La MaMa, HERE, Ars Nova, and Performance Space NY.

On TikTok, Brandon has grown a community of over 50,000 followers sharing his work and tips on becoming a creative professional. His videos have been recognized by BroadwayWorld and Playbill, with the latter naming him the “unofficial director” of the Ratatouille Musical phenomenon.

Brandon is a proud graduate of Northwestern University, NEW INC member, Associate Member of SDC, co-Founder of 5th Wall Forum, and staff member of Musical Theatre Factory where he launched MTFxR, a program supporting the next generation of XR musicals. He has spoken about the intersection of arts and technology at the National Endowment for the Arts, Creative Tech Week, the TCG National Conference, Verizon’s 5G Lab and Lincoln Center.


vision & values

Brandon’s vision is to work across forms, platforms, and technologies and create a more embodied future. He hopes to build this future with city governments, theaters, theme parks, and more, transversing private and public space. 

Brandon values a multidisciplinary approach and seeks to create multiplatform experiences that center on interactivity and audience agency.

Brandon advocates for artists’ role as culture builders, interdisciplinary translators, and creative engines.

Brandon is a problem solver, collaborator, and instigator provoking challenging questions about our relationship to media and technology.